Seven brand experience trends for 2022

Christophe Castagnera

Between COVID-19 and rapid digital acceleration, the opportunities and challenges facing marketers on brand experience will lead to new inspiration and strategies for 2022.

In many ways, we see 2022 as the ‘first of the next’ as we move from the pandemic pressures and associated shifting behaviours, to a world that seeks to recapture what we missed, in new ways and spaces – always with the overarching drive for sustainability and reduced impact.

Here are seven brand experience trends that marketers can tap into in 2022.

  1. Sustainable stories

Sustainability is thepressing issue of our time. As the proportion of consumers seeking to reduce their impact on the planet increases, so do the most progressive brands who will lead that drive, reflecting the...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands