This article is part of a Spotlight series on multicultural marketing in Southeast Asia. Read more
Asia has always been a source of growth for marketers and continues to be despite the economic headwinds. Southeast Asia, in particular, is bucking the trend with improving forecasts of 5–7% (a notable exception is Singapore). As a region, it is already the sixth largest economy and by 2030, Indonesia itself will be the fifth largest economy in the world. It is a region that can deliver sizeable impact and opportunity for marketers.
But what does “good growth” look like for...