Rural marketing in a post-COVID world: Consumer sentiment data

Analyses data from ongoing surveys of Indian consumers, provided by GWI.
  • The majority of rural consumers are positive about the future with most rural consumers believing their personal finances and the Indian economy will improve over the next six months (both at 51% respectively).
  • Although rural consumers are less likely to shop online than the Indian population, they look for brand and product information using social networks (50%), search engines (45%) and mobile apps (43%), with the latter over indexing versus the Indian population overall.
  • With rural consumers more likely to shop from a local / independent retailer (55%), and more likely to choose a brand-owned product than the general Indian...

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