This article is part of a Spotlight series on how marketers can optimise influencer marketing strategies in India. Read more
The stay-at-home audience is increasing with consumers now spending 63% more time on social, which means they are getting more exposed to their influencer bubble and are optimistically responding to their content.
This has led Instagram influencers getting a 67.7% boost in their engagement – YouTube recorded 500%growth this year in views and drove major traffic to influencer portals. This clearly tells us that influencer marketing has a...