Reaching India's rural versus urban youth: a false dichotomy
Narayan DevanathanDentsu India Group
This article is from the Warc series, New perspectives on Indian youth. Read more on this topic.
Three journeys
In early 2010 I visited Jodhpur to give a talk to an MBA class at Jai Narayan Vyas University. While not the boondocks, Jodhpur had yet to be invaded by the likes of McDonald's, Subway or our own home-grown Café Coffee Day (nearly five years later it has been). Much of India lives in such in-between places as Jodhpur: in between rural and urban, geographically...