Purpose incorporated: A comparative review of the Asia Pacific region

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WARC Exclusive, August 2021

Summary

This companion report is a part of WARC’s special series on sustainability, social impact, diversity, equality and inclusion (DEI) issues in Asia Pacific.
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Use brand purpose to address global issues but make it locally relevant.
Western concepts of diversity, inclusion and minority representation do not always transpose to APAC contexts.
DEI and social impact efforts must be culturally and locally specific to the market.
Beyond purpose driven communications, brands have more importantly started doing the work – evaluate how you can align your expertise and product with serving APAC communities.

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Purpose Incorporated: A primer for brands in APAC

This article is part of a special series on how brands in APAC can go beyond profit to do good and do better for themselves and others. Read more.

Non-WARC subscribers can read this series in its entirety by accessing the articles via the landing page.

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