Doug Jones' victory over Roy Moore in Alabama's special election marked the first time a Democrat has beaten a Republican in a Senate election in the Yellowhammer State for 25 years.
But as the partisan dust starts to settle following a result described by various media outlets as "shocking" (USA TODAY), an "earthquake" (POLITICO), and even a "miracle" (Newsweek), some of the lessons for political advertising also are beginning to take shape.
Provisional estimates from Borrell Associates, the Williamsburg, Virginia-based research firm, suggest that $11 million was spent on advertising during an especially fraught campaign, the contours of which were...