Optimising the staycation: travel marketing in the UK after COVID-19

Miranda Glover

The pressure is on travel brands hit hard during the pandemic to win British tourist pounds when COVID-19 restrictions are fully lifted.

With demand for UK staycations this summer set to hit a ten-year high, the pressure is on travel brands hit hard during the pandemic to win British tourist pounds when COVID-19 restrictions are fully lifted – in June, if all goes well. That’s just months away. But it’s not too late for brands to prepare now by optimising their digital real estate.

British holidaymakers are expected to spend £7.1 billion holidaying at home this summer – a 22% increase on the £5.8 billion they spent in 2019. And that’s not counting domestic day trips: 1.4 billion were...

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