On the other hand: Agency holding companies - an idea whose time has come … or gone?

Tummler

This fortnightly column from Tummler argues that the major advertising agency holding groups will either have to further consolidate or sell off some of their prized assets if they are to survive the economic and advertising slowdown.

On the other hand ...

Agency holding companies: an idea whose time has come … or gone?

Tummler

“Advertising is the most fun you can have with your clothes on,’ famously quoth adland legend Jerry Della Femina back in the days when admen rather than moneymen ran agencies. Few in the business today would echo Jerry's rosy view.

News earlier this month that WPP Group has overtaken Omnicom as the planet's largest marketing services business [by reported revenues], set this column into ruminant mode.

Mindful of  Schopenhauer's maxim that ‘Change alone is eternal, perpetual, immortal', Tummler is tempted to speculate...

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