Why it matters
As brands tackle the COVID-19 pandemic, they can potentially apply learnings from markets that were hit early by the virus to countries where the infection rates are behind the norm. Having a clear strategic playbook can protect staff as well as mapping out a strategy for returning to growth.
Takeaways
- Finding ways to inform, entertain or inspire consumers while they are stuck at home represents a valuable engagement opportunity.
- During the “recovery” and “normalization” phases in individual markets, messaging should not immediately return to the hard sell, as consumers are likely to have residual stress.
- Preparations for...