Mobile in Asia: The mobile-first generation in Asia

This article considers the rapid uptake of mobile across Asia and how it has become the primary screen and first point of internet access for many consumers.

Mobile in Asia: The mobile-first generation in Asia

Reynold D'Silva and Vladyslav KoshelyevFacebook

Mobile in Asia

This article is part of a collection of articles on mobile in Asia. Read more.

The city of Chongqing in China has created the world's first mobile phone-friendly sidewalk, with a 30 metre "mobile phone lane" designated for people who use their phones while walking. Beyond designated sidewalks, marketing in Asia is undergoing a massive change because of the emergence of the mobile-first generation – a cohort of young people in their teens and twenties for whom their mobile phone...

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