The human brain only needs 400 milliseconds (or less than half a second) to engage with mobile advertising and trigger an imprint – be it positive or negative.
But marketers and advertisers usually develop 15/30 second creative and media strategies for their brands, or lately even 06/07 second strategies.
To really make an impact on mobile, developing plans and strategies for that first one second has become vital as research in psychology and cognitive neuroscience suggests that consumers may respond faster to ads than what the industry standards suggest.
This was one of the conclusions of a cognitive neuroscience...