Millennials and centennials: How young generations will transform the years to come

Alexandre Thomas & Paul Chatalic

This article argues that Millennials have reached the age where their values are impacting the era in which they live, and on which they will leave an indelible trace.

Millennials and Centennials: How young generations will transform the years to come

Alexandre Thomas & Paul ChatalicKantar Added Value France

They are young, active and are taking up more and more space every day: they will soon account for over half of the active population. Millennials, one of the most analyzed generations of all time, are entering a crucial period: they are starting to really shape society.

Like the young Boomers, idealists and rebels, impacted the 60's. Like the ambitious yuppies of Generation X left their mark on the 80's. The Millennials have reached the age when their...

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