MENA Strategy Report: Lessons from the 2018 WARC Prize for MENA Strategy

Examining trends in marketing strategy in the Middle East and North Africa, with lessons drawn from an analysis of the entries to the 2018 WARC Prize for MENA Strategy.
  • Disruption drives growth and changing the conversation can be a powerful strategic statement.
  • Campaigns supporting women this year also made sure to target men, encouraging them to be active in promoting equality.
  • Local insights are key to developing strong strategic ideas; this is especially true for global brands.
  • Everyday influencers can play an important role as the region undergoes rapid change....

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