Media strategy through volatility

This report looks at the strategies and approaches of some of the world’s most awarded campaigns for media excellence in 2020.
  • The rise of at-home media and e-commerce has meant many marketers have had to shift the focus of their campaigns, reaching customers with changed behaviours.
  • In a world of choice, consumers are turning to brands with a sustained, consistent purpose, applied across media.
  • The shift to digital and the phasing out of the cookie have increased the need for having a solid first-party data strategy....

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