Media owner spotlight: Three key insights shaping the growth of Spotify’s ad business

Looks at what marketers can expect from Spotify in the coming months, through an interview with Marco Bertozzi, the company’s Vice President of EMEA Sales and Multi-Market Global Sales, who shares three key pieces of advice for advertisers developing audio advertising strategies.

As audio becomes an ever-present texture in consumers’ lives, and excitement grows around the potential of sonic brand communications, platforms like Spotify are well-placed to benefit.

The Swedish streaming service has declared its intention to be the “world’s largest audio platform”. It added 15 million users in Q2 2019, reaching a total of 232 million monthly active users, including both ad-supported and fee-paying premium accounts, an increase of 6.9% quarter-on-quarter.

The company has also announced an ambitious acquisition strategy to grow its share of the burgeoning podcast market, with plans to spend between $400m and $500m...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands