Marketing trends in 2022: Food, beverages and grocery

Food, beverage and grocery is often a microcosm for the wider consumer goods industry – in 2022, brands in this category will need to adapt to new consumer expectations and business models to stay ahead.

It’s a precarious time for the grocery, food and beverages industry. The Covid-19 pandemic has irrevocably changed the ways we, as consumers, access vital supplies. A spotlight on the global climate crisis is shifting consumer preference and purchase habits, creating a focus on ‘more than’ needs that go beyond the product – to affect everything from positioning to packaging. Emerging trends, infrastructure imperatives and production innovations have accelerated and, in some instances, provided preferential brand alternatives that look like they’re set to stay – resulting in a changed industry landscape, that continues to evolve at speed.

Over the...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands