It’s a precarious time for the grocery, food and beverages industry. The Covid-19 pandemic has irrevocably changed the ways we, as consumers, access vital supplies. A spotlight on the global climate crisis is shifting consumer preference and purchase habits, creating a focus on ‘more than’ needs that go beyond the product – to affect everything from positioning to packaging. Emerging trends, infrastructure imperatives and production innovations have accelerated and, in some instances, provided preferential brand alternatives that look like they’re set to stay – resulting in a changed industry landscape, that continues to evolve at speed.
Over the...