Marketing to women: Glass lions and shattering the glass ceiling

This article outlines four key changes in how India's brands are targeting women, and the evolution of Indian women as a consumer superpower.

Marketing to women: Glass Lions and shattering the glass ceiling

Anil K Nair Additional credit: Vijay Sharma and Aarti Sawant  Law & Kenneth Saatchi & Saatchi

Marketing to Women in India

This article is part a series on marketing to women in India. Read more.

"Take all the rules away. How can we live if we don't change?" - Beyoncé

Nowhere are Beyoncé's words more true as in modern day advertising. The world has changed and so is our advertising. Moving beyond our Mad Men era of 'made by men for women' advertising, we...

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