Navigating inflation and the threat of recession
This article is part of a series of articles from the WARC Guide to navigating inflation and the threat of recession. Read more
Increasing sales at a time when consumers are struggling financially is difficult at best for many brands, if not impossible. Many owners of brand and product portfolios are likely to be in a recession mindset, focusing instead on another driver of value for the business: cutting costs. But with prudent decision-making, forward momentum can be achieved – and, with it, growth.
A 0.5% rise in UK GDP in May...