Leveraging digital audio for marketers in MENA

WARC has partnered with Choueiri Group to take an initial look at the audio potential in MENA markets to evaluate how this channel opportunity should be assessed at a local level.
  • Music streaming technologies are now smarter and more personalised than ever, meaning greater engagement and even more time spent accessing music through a unique and evolving combination of formats and services.
  • Technology has made music more accessible than ever, with record companies’ investments in artists, people and innovation paving the way for greater and greater growth.
  • Local partnerships have also fuelled creative collaborations between artists, producers and tech.
  • With consumers spending increasingly more time at home and on their devices, online music streaming is booming and expected to reach $24.71Bm globally by 2027....

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands