Customer retention
This article is part of a series of articles from the WARC Guide to customer retention. Read more.
As the light at the end of the Covid tunnel begins to shine brighter, it is now time for marketers to take stock of the impact that this lockdown year has had on their brand and customer relationships, and to plan for the optimum approach for the future.
There is no simple answer for how to behave in the re-opened world, but much will depend upon how the brand has behaved during the long lockdown period.
For many...