Is your brand about to be filtered out? Marketing in the algorithm economy

Prof. Steven Van Belleghem

Looks at how marketers will need to adapt to the voice advertising models of the future and evolve into one of three relationship triangles with them, and the customer.

Marketing has changed intrinsically over these past few years. In fact, the only thing in marketing that remained stable is its purpose, which is to influence the buying decision of consumers. For me, one of the most intriguing and exciting evolutions of the next years will be the transformation of our target audiences. It used to consist of humans only, but we will need to perform marketing to machines in a very near future as well.

Today, we live in a world that is ruled by algorithms. They steer our every decision, most of all our buying behaviour. People...

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