Indian Festivals: Transitioning from Sanskari to Sexy

This article looks at the changing nature of Indian festivals, which are increasingly absorbing global influences in line with other areas of Indian society.

Indian Festivals: Transitioning from Sanskari to Sexy

Aakriti GoelGrey Group India

India has long been a land of festivals. Many people around the world will already know of Diwali, and other significant festivals celebrated in India include Holi, Navratas/Durga Puja, Onam and Christmas. But where once communities came together to celebrate traditions and culture, the character of these festivals is changing, along with Indian society.

Globalisation is a major factor, as increasing awareness of western culture, driven by an influx of western brands and media, means that a new narrative for festivals has emerged. They are shifting away...

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