This article is part of a Spotlight series on diversity and inclusion in Indian advertising. Read more
Few would argue with advertising’s avant-garde role in society. It has and will continue to represent and shape the cultural realities of a place and its people. And India will always be one of the most challenging markets due to the sheer diversity that exists in this land of 1.38 billion (in 2020) radical thinkers, who are characterised by questioning the status quo.
There will always be the naysayers and yeasayers because inclusivity is not a natural...