Humanisation of a goddess: The Indian mother
Poonam KumarTNS
Marketing to Women in India
This article is part a series on marketing to women in India. Read more.
"You may have all the wealth in the world, but I have my mother."
Delivered in true Bollywood style, this iconic putdown appears in a famous Hindi movie from the 1970s.
It's clear from popular cultural references that the Indian mother holds a special and elevated position in India's societal structure.
This is rooted in Hinduism where Shakti, the preservative and destructive energy, is embodied on earth as...