This report describes how food brands are using programmatic.
Food brands are using programmatic techniques for many reasons:
1. Optimise copy to establish an emotional connection and drive sales
Programmatic data can evaluate copy performance in real time. This helps to identify the most effective creative executions, allowing brands to optimise their advertising strategy and emotionally engage highly segmented audiences.
2. Synchronise adverts across platforms to engage multi-tasking consumers
Mobile devices give brands further opportunities to engage and entice consumers but more media choices, combined with lower engagement from multitasking consumers, means that advertising must be relevant and compelling....