How do Asian consumers determine which food is healthy?
Asia has undergone tremendous changes in the accessibility of different food types as well as the way in which local food products are manufactured and distributed. This has presented major challenges for Asian consumers as they attempt to navigate new forms of retail, an unprecedented choice of food products and cuisines and all this in the face of a barrage of government communications about the rise of obesity, diabetes and the need to focus on individual health and nutrition. In such a confusing and rapidly evolving market, how...