Why it matters
The playbook from previous years cannot be rinsed and repeated in the current context for Ramadan and Eid. Brands will need to ensure they have a good sense of consumer sentiments and concerns before going full-steam ahead with marketing communications plans.
Takeaways
- Sentiment snapshots via quick surveys do not necessarily need extensive resources or time and will help take the guesswork out of planning communications.
- Brands must don the lens of empathy and consider how observers of Ramadan feel supported or less hindered during this global crisis.
- Take advantage of this period to train spokespeople as a...