How to engage rural Indians with content marketing

Offers tips and case studies on effective content marketing for rural audiences in India, addressing story-telling, online video and finding success on a low budget.

Mobile net usage in India is witnessing an exponential boom as low-cost, internet enabled feature phones spread like wildfire across the nation's urban and rural areas. It is estimated that there are one billion mobile phone users in India, and 30% of these are smartphones. A report by Omidyar Network suggests that mobile phone penetration could rise to 90% by the year 2020. Another estimate suggests that rural users will constitute about half of all Indian internet users in 2020.

It is also clear that the usage of videos and social media will play a big role in mobile marketing...

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