How Tide owned the 2018 Super Bowl

Lucy Aitken

Explores how Tide is continuing its strong heritage when it comes to the Super Bowl, by looking at its 2018 offering, 'It's A Tide Ad'.

Procter & Gamble-owned detergent brand Tide has a strong heritage when it comes to the Super Bowl. In 2007, its stain removal pen was advertised with an obnoxious talking stain and in 2013, quarterback Joe Montana became a miracle stain and a national sensation… before being successfully erased forever by Tide. In 2017, sports TV presenter Terry Bradshaw's barbecue sauce stain started trending before actor Jeffrey Tambor and a Tide pod came to the rescue. This year, Bradshaw made a cameo appearance in Tide's 2018 Super Bowl effort, It's A Tide Ad.

The campaign parodied not...

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