There’s a feeling that, throughout 2020, the pandemic acted as a catalyst for political and social unrest. In the USA, this loaded climate culminated in a presidential election like no other: emotionally charged, fraught with confusion around new voting methods, and threatened by fake news. So, when the Biden–Harris Campaign approached Barbarian to create a voter mobilisation campaign, the digital agency was excited at the prospect of contributing to what was shaping up to be a historic election.
What came out of the challenging brief was a playful and charismatic campaign that used empathy to dispel fear and confusion.