How healthcare brands can differentiate through experimentation

Steven Moy

As a highly regulated category, health and wellness brands can sometimes struggle to differentiate their brand from competitors.

Regulation is often seen as a major obstacle for marketing, acting to limit and restrict brands. Yet, rather than being an anchor weighing down creativity and innovation, restrictions can spark true innovation. Healthcare is a prime example of this. In fact, there is much that marketers across sectors can learn from how the smartest healthcare brands are adapting to COVID-19-related new consumer behaviours and differentiating themselves through experimentation.

The rapid evolution of the healthcare marketplace

Healthcare is an industry known for its stringent regulatory framework, but more recently, for its digital transformation.

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