This article is part of the March 2021 Spotlight US series, “Media strategies for a shifting US landscape.” Read more
In Kantar’s Media Trends & Predictions 2021, we discuss the changes happening in the media world and share our data-supported views. Some of the trends are more front-of-house: for example, audience behaviors like co-viewing, shifts in streaming video-on-demand habits, and the move from brand activism to action.
But others, are more back-end, such as media performance, one of three key themes we outlined in that report. It’s an area facing increasing challenge...