How Colgate, Philips and Durex Do Influencer Marketing in India
By Kunal Sinha
Akanksha Redhu founded the designer accessories and handbags label Cirare – a brand which she says reflects her bohemian spirit and love for travel. She is a also one of India's leading fashion and lifestyle bloggers, endorsing high end brands such as Burberry, Vero Moda, Dior, MAC and Chanel.
Source: Akanksha Redhu
PC maker Lenovo takes a rather different approach. As one of the online influencers for its Yoga range of tablets in India, Chef Saransh Goila sets out on a mission to fuse street and...