How brands should use chatbots: Four expert perspectives
Chatbots have become a major topic of conversation during the last few months, as marketers debate how to leverage these automated digital tools, which are capable of replicating human interactions.
The driving force behind this discussion was the unveiling of branded chatbots for Facebook Messenger – a messaging app for mobile and desktop that now boasts over 900 million users – in April 2016. Consumers could utilise these fledgling tools to view news stories based on their personal preferences, see the weather forecast for their neighbourhood, or even receive advice before purchasing...