Nearly a decade ago, Saatchi & Saatchi’s Kevin Roberts – of Lovemarks fame – predicted “the future would be won on relationships, not just transactions. If people loved something, they would be loyal beyond reason, beyond price, beyond recession.” Brand growth, and in turn business growth, would come from not only extending reach but also from “deepening the feeling.”
Building on years of tracking Brand Love and set against the backdrop of a global pandemic, Morning Consult recently released its fourth edition of America’s Most Loved Brands, which ranks top performers on the Brand Love Index...