How B2B brands are successfully making the shift to selling online

The authors outline the way some leading B2B brands have overcome the challenges of selling online, and explain how they applied some of this practice in their own work with a healthcare business.

Rethinking B2B marketing

This article is part of a series of articles from the WARC Guide to rethinking B2B marketing. Read more.

The last year has seen a seismic shift in the adoption of B2B e-commerce across every sector. Analysis shows that B2B e-commerce revenues have increased by approximately 20% since the onset of Covid-19, and could well exceed that by the end of 2021.1

This surge in growth has been accelerated by changing customer behaviour thanks to lockdowns during the Covid pandemic. Ninety-six percent of B2B companies are now selling remotely, leading to customers citing a...

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