This report describes how toiletries brands are using social media to engage with their consumers in the APAC region.
1. Breaking 'taboos' can engage consumers in a low interest category
Whisper, one of India's leading sanitary pad brands, created the "Touch the Pickle" campaign through a social movement that fought against the taboos of the past and drove a new contemporary conversation about periods, and the brand, with young urban women.
2. Social sharing can help communicate product benefits in a cluttered market
Shiseido, a skincare brand, launched Shiseido Ultimune serum into a challenging and cluttered market place, in...