Hiring a native advertising dream team: Singapore Press Holdings' approach

Anna Hamill

Singapore Press Holdings, the country's largest print media publishers, has built an effective native advertising and content marketing operation.

Singapore Press Holdings, the country's largest print publisher, is banking on content marketing and native advertising to fuel growth, according to the company's Head of Marketing and Communications, Koh Weng Wai.

Singapore Press Holdings, which publishes the city-state's largest newspaper The Straits Times, produces more than 20 news titles in either print or online, alongside 80 magazine titles in the country. The group, which publishes in English, Malay, Tamil and Chinese – Singapore's four official languages – also manages several radio stations in the country, as well as an out of home advertising business.

But despite having such...

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