Between social distancing, lockdown, and enforced remote working emptying once-thriving city centres, COVID-19 has caused unprecedented challenges for businesses.
At the same time, they have had to contend with a sudden, but unsurprising, shift in fundamental consumer needs, as people adjust to the new world around them.
We recently decided to speak to 4,000 British consumers to get a picture of what matters to them most right now when choosing to buy products or services. We then analysed the performance of 70 UK businesses across nine sectors and ranked them according to the rate at which they have met these...