Why it matters
In the current challenging landscape, brands need to be thinking how they can put people and communities first. A model for growth that identifies and solves their pressing problems will help build a brighter future for both business and consumers.
Takeaways
- Purpose can be overlooked as merely a marketing trope, but it should be regarded as your organizational compass. Without one, you’re going to get lost; with the wrong one, your direction may off-beam.
- Innovation shouldn’t be a department, but rather a collective of internal and external people and partners who can collaborate to come up with...