Everybody’s talking about a new generation. Often referred to as Generation Z (or Gen Z), it’s a catch-all term for those born since the mid-1990’s (exact dates vary depending on the source).
They follow millennials, the previous generation of youth which was subjected to countless stereotypes and over-generalisations attempting to summarise a broad cohort. Marketers should be mindful to not let history repeat itself when we come to targeting today’s generation of youth.
Avoiding the millennial over-generalisation
Millennials, a demographic group spanning 75 million people and a 20-year age gap, were subject to many generalising statements. From the extreme...