The stereotype of the young adolescent male in front of his PC is no longer representative of the Chinese gamer. The gamer in China today is the aunty in the wet market or the delivery rider on his lunch break.
Gaming has been democratised. There are 626 million gamers within China as of 2019 (Source: Game Publishing Committee of the China Audio-Video and Digital Publishing Association) and this represents almost half the population in China. The Honor of Kings (王者英雄) MOBA (multiplayer online battle arena) that is one of the top-grossing mobile games of all time – has become ubiquitous,...