Gamers are not who you think they are

Research by Activision Blizzard Media identified six distinct gaming personas.

We have reached a critical juncture for gaming. Never before has gaming been more prevalent in popular discourse, yet meaningful conversations around the opportunities within gaming have, for lack of a better way to put it, been stuck at the proverbial level one.

One could point to a number of potential reasons for this disconnect, but the most prevalent ones that seem to repeat across all conversations are the astonishingly durable misconceptions around those who play games. More specifically, there is the assumption that gaming is the domain of young men. While plenty of evidence exists to the contrary, one...

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