Future 100 Update by Wunderman Thompson Intelligence

After the release of The Future 100 annual trend report in January 2020, news of a novel coronavirus started making headlines – this report tracks the new behaviours, cultural shifts and industry changes stemming from these sudden changes.
  • While some findings show that the outbreak of COVID-19 has sent anxiety levels up, an underlying sense of positivity keeps people hopeful during these uncertain times as they take to the internet to search for good news and tune into uplifting stories.
  • Many brands have taken unconventional actions, working together to further a greater cause than profit, setting aside competition, and even completely changing production - such actions are not going unnoticed; a vast majority of Americans, 92%, admire companies that are taking action to help stop the spread of the coronavirus.
  • The global lockdown has given people time to...

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