Four content models to win market share

Low Lai Chow

Outlines four different content models brands can use to win market share and boost engagement.

Brands looking to impact the business with content marketing, according to LinkedIn's Daniel Hochuli and Claire Austin, can turn to four content archetypes for a boost.

"There are really three ways you can win market share," said Hochuli, who is APAC content marketing manager for LinkedIn, at the Asia Content Marketing Association's (ACMA) event in Singapore recently.

While most brands may struggle with two of these three ways to win share — that is, to be the first or the best: "You're late to the party, and it's very hard for you to be a thought leader when you haven't...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands