Brands looking to impact the business with content marketing, according to LinkedIn's Daniel Hochuli and Claire Austin, can turn to four content archetypes for a boost.
"There are really three ways you can win market share," said Hochuli, who is APAC content marketing manager for LinkedIn, at the Asia Content Marketing Association's (ACMA) event in Singapore recently.
While most brands may struggle with two of these three ways to win share — that is, to be the first or the best: "You're late to the party, and it's very hard for you to be a thought leader when you haven't...