Five trends defining China’s e-commerce boom

Low Lai Chow

China's e-commerce boom is defined by major trends including mobile commerce, offline integration, social media shopping and innovative payments.

Two years ago, the CFO of LVMH - the world's largest luxury conglomerate - famously said no to selling its high-end wares on US-based online retailer Amazon, stating that "it does not fit with our brands". But when it came to the Chinese market, LVMH made an exception: it partnered Chinese e-commerce giant Alibaba to launch an official Tmall store for Tag Heuer last year.

"They said yes to Alibaba to have that Tmall store, even though they'd just launched the China version of their e-commerce 'dot-com' site for LVMH," observed Kestrel Lee, the Shanghai-based principal analyst for Greater China...

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