Five ways B2B marketers can use video

Low Lai Chow

Video is the top format of choice for B2B marketers in Asia Pacific markets, and almost half of them are using online video to drive leads.

Video is the top format of choice for B2B marketers in Asia Pacific markets, and almost half of them are using online video to drive leads.

These were some of the surprising findings from LinkedIn’s B2B Video Report 2018, an online survey conducted by research firm Censuswide on over 1,400 marketers worldwide, including 309 respondents from Australia, Hong Kong, India, New Zealand and Singapore.

“Why video is seen as so important is because it is incredibly versatile,” said Kate Mallord, APAC content marketing manager of LinkedIn Marketing Solutions in a recent live webinar where she presented the report findings.

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