Brand loyalty is up for grabs among Singaporean consumers.
That was one of the main findings from the “Why We Buy” report published by Criteo, the digital advertising solutions provider. More specifically, the company surveyed 1,000 Singaporeans, and found that 78% of its sample were willing to consider shopping from a new brand across all product categories – a total rising to 95.8% in the grocery space and 93.4% for apparel.
Equally, however, the survey found that most Singaporean consumers usually stay loyal to a brand for one to three years, even though they are open to trying new brands...